Discover How Finnish people Celebrate, Shop, and Spend for the Holidays
With the festive season just around the corner, the race is on for brands to understand what truly makes holiday shoppers tick. TGM Christmas Insights 2024 dives deep into Finland’s unique holiday spirit, uncovering the diverse ways people celebrate, how spending habits shift, and what truly resonates with brands during this special season. Explore how these insights can help you connect meaningfully with consumers and make this holiday season one to remember!
- 40% of Finnish people plan to spend $100-$249 on Christmas gifts
- 66% of Finnish people consider price the main factor influencing their Christmas shopping choices
- 48% of Finnish consumers prefer gifting food and beverage
- 46% of Finnish shoppers plan to purchase gift cards as presents
- 27% of people in Finland intend to shop mostly in-store, some online
- 27% of Christmas shoppers plan to complete their purchases in early December
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METHODOLOGY
The survey was conducted through online interviews ( CAWI ) across 20 countries, targeting a representative sample of adults aged 18 to 75. Countries surveyed include: Argentina, Brazil, Canada, China, Colombia, Czech Republic, Egypt, Finland, France, Germany, Indonesia, Italy, Mexico, Poland, Portugal, South Africa, Spain, UK, USA, Vietnam. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE
Age groupings by 18-29, 30-44, 45-54, 55-65, 66-75. Country sample size: Argentina (N=1000), Brazil (N=1000), Canada (N=1000), China (N=1000), Colombia (N=1000), Czech Republic (N=1000), Egypt (N=1000), Finland (N=1000), France (N=1000), Germany (N=1000), Indonesia (N=1000), Italy (N=1000), Mexico (N=1009), Poland (N=1000), Portugal (N=1000), South Africa (N=1000), Spain (N=1000), UK (N=1002), USA (N=1000), Vietnam (N=1010). Results were weighted to take country population structure aged between 18-75 into account.
ABOUT TGM
TGM Research is an international technology-driven market research agency that uses innovative digital ways to conduct surveys. We deliver large-scale global projects across all business and consumer audiences. Our global team of consultants blends people expertise and technology experience to build insight solutions that help drive our clients’ incremental growth.
