Argentina Festive Season Insights 2024
The festive season is one of the most important moments for brands to understand how Argentinians celebrate, shop, and spend. Consumer behavior during this period reveals valuable opportunities for retailers, FMCG brands, e-commerce platforms, travel companies, and marketers.
TGM Christmas Insights 2024 in Argentina explores how people across Argentina prepare for the holidays, what influences their purchasing decisions, and how festive spending habits are changing. The report provides a closer look at celebration plans, shopping priorities, gift-giving behavior, category demand, and the factors that shape consumer choices during the year-end season.
Use these insights to better understand Argentine consumers, plan more relevant holiday campaigns, optimize seasonal offers, and connect with shoppers in a way that feels timely, meaningful, and culturally relevant.
TGM Christmas Insights 2024 in Argentina explores how people across Argentina prepare for the holidays, what influences their purchasing decisions, and how festive spending habits are changing. The report provides a closer look at celebration plans, shopping priorities, gift-giving behavior, category demand, and the factors that shape consumer choices during the year-end season.
Use these insights to better understand Argentine consumers, plan more relevant holiday campaigns, optimize seasonal offers, and connect with shoppers in a way that feels timely, meaningful, and culturally relevant.
- 47% of Argentinians plan to spend more than 1000$ on Christmas gifts
- 76%of Argentinians consider price the main factor influencing their Christmas shopping choices
- 78% of Argentinian consumers prefer gifting clothing items
- 57% of Argentinian shoppers plan to purchase food and beverage as gifts
- 32% of people in Argentina intend to shop exclusively in stores
- 33% of Christmas shoppers plan to complete their purchases in early December
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METHODOLOGY
The survey was conducted through online interviews ( CAWI ) across 20 countries, targeting a representative sample of adults aged 18 to 75. Countries surveyed include: Argentina, Brazil, Canada, China, Colombia, Czech Republic, Egypt, Finland, France, Germany, Indonesia, Italy, Mexico, Poland, Portugal, South Africa, Spain, UK, USA, Vietnam. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE
Age groupings by 18-29, 30-44, 45-54, 55-65, 66-75. Country sample size: Argentina (N=1000), Brazil (N=1000), Canada (N=1000), China (N=1000), Colombia (N=1000), Czech Republic (N=1000), Egypt (N=1000), Finland (N=1000), France (N=1000), Germany (N=1000), Indonesia (N=1000), Italy (N=1000), Mexico (N=1009), Poland (N=1000), Portugal (N=1000), South Africa (N=1000), Spain (N=1000), UK (N=1002), USA (N=1000), Vietnam (N=1010). Results were weighted to take country population structure aged between 18-75 into account.
ABOUT TGM
TGM Research is an international technology-driven market research agency that uses innovative digital ways to conduct surveys. We deliver large-scale global projects across all business and consumer audiences. Our global team of consultants blends people expertise and technology experience to build insight solutions that help drive our clients’ incremental growth.
