TGM CHRISTMAS INSIGHTS REPORT
IN KENYA 2022
The Christmas season is a crucial time for businesses in Kenya, as shoppers are more inclined to spend during the Christmas holidays than at any other time of the year. TGM Christmas Survey 2022 is the most thorough survey on the Christmas holiday, and it is designed to help you stay up-to-date with global trends in the festive season.
In TGM Christmas Insights and Trends Report, you'll get insights into how people celebrate Christmas in Kenya, the extent to which they have experienced the power of the Christmas spirit and how much they are personally enjoying this wonderful time in 2022.
WHAT PEOPLE IN KENYA THINK ABOUT CHRISTMAS?
CHRISTMAS CUSTOMER KEY INSIGHTS
is voted as the best Christmas movie of all time in Kenya
93% think that Christmas is the most awaited time of the year
The most popular Christmas tree colours this year are RED AND GOLD
52,1% people in Kenya plan to purchase furniture or home décor during the 2022 Christmas holiday season
Facebook is the most popular resource/inspiration for Christmas and holiday shopping in Kenya
Compared to the previous Christmas, 53,5% of consumers in Kenya expect to spend more over the approaching holiday season
36,8% anticipate to spend more on Christmas gifts than last year
92,3% people in Kenya will make a charitable donation this year
is recommended as the most preferred gift in Kenya
is the most popular dish for 2022 Christmas season in Kenya
63% of the population in Kenya will celebrate Christmas with a family dinner
67,1% people in Kenya plan to travel during Christmas holidays
94,0% people in Kenya plan to purchase Clothing/footwear during the 2022 Christmas holiday season
TGM CHRISTMAS INSIGHTS REPORT 2022 IN KENYA
CHECK OUT THE CHRISTMAS REPORT
Interesting? Download our TGM CHRISTMAS SURVEY 2022 IN KENYA now! .
TGM Christmas market research by Country
Online survey with 14.621 participants, in 18 countries, broken down into gender being Male 49,8% and Female 50,2%.
Age groupings by 18-24 (16,1%), 25-34 (23,8%) 35-44 (23,1%), 45-54 (20,9%), 55-64 (16,1%).
Country sample size: Argentina N=855, Brazil N=882, Bulgaria N=853, Chile N=561, Colombia N=854, France N=908, Germany N=649, Greece N=835, Italy N=873, Kenya N=609, Mexico N=908, Nigeria N=570, Peru N=855, Poland N=895, Romania N=854, South Africa N=865, Spain N=964, USA N=831
Results were weighted to take country population structure aged between 18-55 or 18-65 (depending on country profile demographics structure) into account.
TGM Research is an international technology-driven market research agency, which uses innovative digital ways to conduct surveys and market research in Kenya. We deliver large-scale global projects across all business and consumer audiences. Our global team of consultants blends people expertise and technology experience to build insight solutions that help drive our clients’ incremental growth.