In view of this, the demand for food supplements in Poland has been growing in recent years. The market for these products has expanded, providing a diverse range of options for consumers. The popularity of food supplements is driven by various factors, including increased awareness of health and wellness, a desire to improve overall health and well-being, and the convenience of these products. Food supplements are considered as a quick and easy way to supplement essential nutrients that may be lacking in the regular diet. These products can be found in various retail outlets such as health food stores, supermarkets, and online marketplaces, with a wide range of brands and SKUs available.
Considering this, a sports supplement company approached TGM's experts to design and execute a project that would reflect consumer behaviors and attitudes towards health, sport, and the use of dietary and protein supplements, as well as to understand the company's market positioning in Poland.