MARKET CASE STUDY: GLOBAL DATA COLLECTION

Football has a great social and cultural impact, especially in the globalized world, creating special identities and communities around the widespread football fans. It unites people who support favorite clubs and football players regardless of one’s culture, nation, age, or gender. Nonetheless, it engages millions of people in sports competitions. A sense of identity sometimes might be created in opposition to other clubs or nationalities, which in consequence, can lead to division, aggression, and prejudice.

In the face of the upcoming World cup 2022 in Qatar, one of our clients initiated a project in three Middle East countries - Oman, United Arab Emirates, and Saudi Arabia, which aimed to present a united and common history of football.

Then, the small population of Oman (5 million) made it difficult to reach the targeted sample. Nonetheless, with the 95 percent of internet penetration in the country and the multiple sampling methods for data collection, TGM successfully delivered the required audience.