Pakistan's total revenue for online gaming tripled between the last five years ($22,5 million in 2021 vs 7,9 million in 2017) and is expected to reach over 55 million by 2026. This one is connected with the current development of multiple income-generating options related to the development of the NFT space. In general, online gaming in Pakistan is an activity admired by youth and is very prevalent.
Due to increased interest in online gaming in Pakistan, one of our Clients initiated a project aiming to understand the overall gaming behaviour by specific platforms. The project concerned gaming frequency, popularity, general opinions about specific platforms, gaming motivations, etc.
We hope you have found this short case study useful.
If you have any further questions about how best to set up your online research study in Asia or Africa, please don’t hesitate to get in touch with us.
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We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2022 TGM Research FZE