A data-driven approach to evaluate gaming behavior in Pakistan

Constantly increasing internet penetration in emerging countries introduces more possibilities for digital growth. For example, Pakistan, a country of 220 million inhabitants, declares a relatively low internet penetration rate at the level of 36,5 percent. However, only between 2021 and 2022 did the group of internet users increase by 22 million, which is approximately 36 percent. Gradually, more digital activities provide the user with some income, for example, from the online gaming sector.

Pakistan's total revenue for online gaming tripled between the last five years ($22,5 million in 2021 vs 7,9 million in 2017) and is expected to reach over 55 million by 2026. This one is connected with the current development of multiple income-generating options related to the development of the NFT space. In general, online gaming in Pakistan is an activity admired by youth and is very prevalent.

Due to increased interest in online gaming in Pakistan, one of our Clients initiated a project aiming to understand the overall gaming behaviour by specific platforms. The project concerned gaming frequency, popularity, general opinions about specific platforms, gaming motivations, etc.