Luckily, digital technologies and the penetration of mobile internet access increased over the last few years. With over 80% of the population with Internet access in Kazakhstan and 50% of mobile penetration, it provides chances to reach various segments. However, the penetration of online panels is low in this country, and its focus is in urban areas, which creates significant challenges for conducting typical online studies.
The project took ten days to collect data. TGM Research used multiple sampling methods to deliver Kazakhstan and Kyrgyzstan countries' online representative samples (N=600; N=300 each) using the online methodology.