MARKET CASE STUDY: Kazakhstan & Kyrgyzstan
How have online surveys helped to understand the disinformation in Central Asia?
How was online data collection used in Kazakhstan and Kyrgistan to understand susceptibility to disinformation?
How have online surveys helped to understand the disinformation in Central Asia?
Project background:
Research Goals:
Measurement included items such as:
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What is the frequency of news consumption in Kazakhstan and Kyrgyzstan?
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What is the level of awareness of misinformation among the online population of Kazakhstan and Kyrgyzstan?
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What are the attitudes towards misinformation within the countries?
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What are general behaviors connected to the spread of misinformation?

information hightens susceptibility for missinformaiton.
Challenge:
Luckily, digital technologies and the penetration of mobile internet access increased over the last few years. With over 80% of the population with Internet access in Kazakhstan and 50% of mobile penetration, it provides chances to reach various segments. However, the penetration of online panels is low in this country, and its focus is in urban areas, which creates significant challenges for conducting typical online studies.
Methodology:
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Design: experimental design (ad banner exposure organized as a simulation game module and an exercise of a different combination of fake news claims / real news claims to rate) with post-test measurement.
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Sample: N=600 (N=300 Kazakhstan, N=300 Kyrgyzstan) online interviews using a hybrid sample approach.
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Target Audience: general online population (representative digital-national sample in terms of demographics & regions).
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Age: 25-44.

Outcome:
The project took ten days to collect data. TGM Research used multiple sampling methods to deliver Kazakhstan and Kyrgyzstan countries' online representative samples (N=600; N=300 each) using the online methodology.