According to the Ministry for the Development of Information Technologies and Communications' press service, Uzbekistan currently has more than 27.2 million Internet users, making up 71% of the population. However, Data Reportal's Digital 2022 Report indicates that the number of active social media users is still fairly small, at approximately 6 million, with women making up only about 35% of these users. Due to this, recruiting women older than 35 to participate in surveys was quite challenging for us.
Considering the aforementioned peculiar characteristics of the Uzbek market, a different and more varied approach was needed for the study to reach the intended sample. TGM Research had adopted a dynamic sampling technique, taking samples from a diverse range of sources, primarily via Facebook and Tapjoy platforms, in order to assure the most comprehensive and pertinent sample set.
We hope you have found this short case study useful.
If you have any further questions about how best to set up your online research study in Central Asia or other regions, please don’t hesitate to get in touch with us.
We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2023 TGM Research FZE
A68 Circular Road #02-01, 049422, Singapore
A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates
3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam
ul. Długa 29/226, 00-238 Warszawa, Poland
A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates
3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam
ul. Długa 29/226, 00-238 Warszawa, Poland
We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2022 TGM Research FZE