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market research in Italy

MARKET CASE STUDY IN ITALY

Exploring the Perspectives of High-Risk Patients on COVID-19 in Italy

Study in Italy to understand the perspectives of high-risk COVID-19 patients with underlying medical conditions.

Country
EUROPEItaly
Region

Exploring the Perspectives of High-Risk Patients on COVID-19 in Italy

Project background:

The COVID-19 pandemic has been one of the most significant challenges facing the world in recent years, with attitudes and opinions about it constantly evolving. Despite this, there remains a clear divide among the public in terms of how they perceive and respond to the threat of the virus. On one hand, many individuals are characterized by feelings of fear, uncertainty, and powerlessness, while on the other hand, there are those who exhibit indifference and distrust.

This study aims to gain a deeper understanding of the perspectives of patients considered high-risk, specifically those with underlying medical conditions that put them at greater risk of severe illness from COVID-19. This includes gathering information about their opinions, perceptions, and behaviors related to the prevention and treatment of the virus. By gaining insight into the specific concerns and attitudes of this particular group, our client can work to better address their needs and concerns and improve communication and understanding surrounding COVID-19 in Italy.

Challenge:

The first challenge when conducting online research in Italy is asking people about their health conditions, which can be difficult due to its sensitivity. Additionally, Italy has strict rules about protecting personal data, following the General Data Protection Regulation (GDPR) and its own privacy laws like the Italian Personal Data Protection Code. Respecting these privacy regulations is crucial for researchers to handle sensitive information ethically and legally during their studies in Italy.
Key data facts about Italy

Methodology:

  • Market studied: Italy
  • Research Method: Polling/Opinion survey
  • Industry: Healthcare/Pharma
  • Sample size: N = 1,000
  • Targeted Audience: People at high risk, aged 30+
Market Research Map - Italy

Outcome:

The results of the survey were able to provide insight into the behavior and general opinions on COVID-19 among high-risk patients, with a specific focus on their perceptions of medications and vaccines. Additionally, through the use of projection questions, the study was able to anticipate how the targeted group is likely to feel and behave in particular situations. The two waves of the survey also enabled comparison of results over time and allowed the study to determine if behaviors and opinions have changed over several months.
As the leading online data collection agency, TGM Research has conducted multiple market research projects, pioneering online research in Europe. To learn more about our recent projects in Italy or other countries in Europe please contact us.

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