MARKET CASE STUDY: CAMBODIA
Exploring Social Media Usage in Cambodia
Examining the Impact of Traditional and Social Media in Cambodia for Love Frankie
In emerging countries like Cambodia, media pluralism and freedom of speech are often limited by under-regulated legislation and a lack of diversity in media ownership. The Office of the United Nations High Commissioner for Human Rights in Cambodia recently recommended that the government improve media pluralism and introduce legal framework related to media. Additionally, social media usage in Cambodia is on the rise, with the percentage of active users doubling in the last five years, reaching 74% in 2022.
To further understand media usage in Cambodia, Love Frankie and TGM Research have collaborated to conduct a study on how people access information and express their views online in the country.
- Media usage habits: frequency of use for various types of media such as terrestrial TV, satellite TV, radio, internet, social media, newspapers, and podcasts.
- Social media usage: usage of different social media platforms, which platforms they use most, and how often they use the internet for various activities.
- Content preference: preference for different types of shows and their preferred language for consuming media.
- Trust in news sources: the sources they use to access news and the brands they trust for getting news and information.
- Sample: N=500
- Targeted Audience: national representation of Cambodia
- Age: 18+
