In emerging countries like Cambodia, media pluralism and freedom of speech are often limited by under-regulated legislation and a lack of diversity in media ownership. The Office of the United Nations High Commissioner for Human Rights in Cambodia recently recommended that the government improve media pluralism and introduce legal framework related to media. Additionally, social media usage in Cambodia is on the rise, with the percentage of active users doubling in the last five years, reaching 74% in 2022.
To further understand media usage in Cambodia, Love Frankie and TGM Research have collaborated to conduct a study on how people access information and express their views online in the country.
"We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality."
We hope you have found this short case study useful.
If you have any further questions about how best to set up your online research study in Asia, Africa, or Europe, please don’t hesitate to get in touch with us.
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We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2022 TGM Research FZE