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TGM Global Ride-Hailing & Food Delivery Insights 2024

APAC Ride-Hailing and Food Delivery Trends 2024

Ride-hailing Insights across 30 countries
Written by
Nhi Ho
TGM Marketing Team
We're a team of storytellers, here to give you the strategic clarity you need to stay ahead in a constantly changing global market.
APAC Ride-Hailing and Food Delivery Trends 2024

How Ride-Hailing and Food Delivery Became Everyday Essentials in APAC

One in three people in APAC now use ride-hailing multiple times a week. TGM Global Ride-Hailing and Food Delivery Reports reveal the behaviors behind the booming Daily Convenience Economy, and what it means for the future.
The on-demand service industry has undergone a remarkable transformation in recent years, with ride-hailing and food delivery becoming integral to how people commute and consume food globally. Once seen as occasional conveniences, these services have now evolved into daily essentials for millions.

This article delves into the latest findings from the TGM Global Ride-Hailing Insights 2024 and TGM Global Food Delivery Report 2024, offering a detailed analysis of key trends, market dynamics, and the implications for businesses in 2025. With a focus on APAC—one of the world’s most active regions for on-demand services—we explore the true extent of consumer reliance on these platforms and the driving forces behind their growing popularity. Whether you are an industry professional or simply curious about the evolving nature of digital convenience, these insights provide a look at how the landscape is shifting.

The Emergence of the Daily Convenience Economy

A new kind of economy is taking shape, which defined by the constant need for speed, simplicity, and access. Known as the Daily Convenience Economy, it reflects how on-demand services like ride-hailing and food delivery are no longer luxuries, but lifelines of modern urban living.

Nowhere is this transformation more evident than in APAC. Across the region, consumer reliance on these platforms has skyrocketed, turning what was once a periodic indulgence into a daily routine. The statistics are clear: the shift isn't just happening, it's already here.

Our latest findings show that 33% of APAC respondents use ride-hailing a few times a week, while 12% rely on it daily. The trend is particularly strong in Indonesia, where 18% of respondents use ride-hailing services almost every day. Similarly, 36% of APAC respondents order food delivery a few times a week, with 9% doing so daily. Thailand emerges as a leader in this category, with 19% of respondents using food delivery services almost every day, making it one of the most active markets for digital food consumption.

These statistics reveal that the ride-hailing and food delivery markets are heavily concentrated in Southeast Asia, establishing the region as a true epicenter for on-demand services. The dense urban population, widespread digital adoption, and increasing normalization of app-based transport have made these platforms integral to everyday life.

nearly half of APAC respondents are frequent users of ride-hailing and food delivery services.
In fact, the essential role of ride-hailing and food delivery services is now evident in how they support not just convenience, but mobility and sustenance in fast-paced urban settings.

The Rise of Convenience-Driven Consumer Behavior

But what’s driving the growing reliance on ride-hailing and food delivery services? At the heart of it is a shift in consumer behavior toward convenience-first choices.
The Rise of Convenience-Driven Consumer Behavior
One of the biggest drivers is adverse weather. Our research across APAC found that 32% of respondents turn to ride-hailing during adverse weather conditions, while 18% rely on food delivery during extreme heat, heavy rain, or other weather-related disruptions. This trend is even more pronounced in Thailand, where 41% opt for ride-hailing and 24% choose food delivery, highlighting how unpredictable weather makes these services the most reliable alternatives.

Beyond weather, food delivery is a go-to solution for time constraints. One in three APAC respondents cite a busy lifestyle as their primary reason for ordering food delivery. In Singapore, this jumps to 46%, reflecting the country’s fast-paced urban life and the rising demand for time-saving solutions.

What was once an occasional indulgence has now become an everyday necessity. Ride-hailing and food delivery are no longer just conveniences—they are reshaping how people move, eat, and adapt to the realities of modern urban living in APAC.
For further insights, explore the key factors influencing ride-hailing and food delivery app choices among APAC consumers.

Opportunities and Challenges for Businesses in the On-Demand Era

The growing adoption of ride-hailing and food delivery presents both vast opportunities and significant challenges for businesses operating in the sector. As digital adoption and urbanization continue to accelerate, companies must stay ahead of evolving consumer expectations.

Market growth, AI personalization and sustainability

The rapid growth of the Daily Convenience Economy opens new doors for market expansion. Companies can explore untapped markets, refine their digital experiences, and enhance service personalization using AI-driven analytics. Sustainability initiatives, such as eco-friendly delivery packaging and electric ride-hailing fleets, will also become key differentiators in the competition for consumer loyalty.

Navigating an Intensely Competitive Market

However, the market remains fiercely competitive, with price wars and service differentiation posing significant challenges. Regulatory changes across APAC add another layer of complexity, demanding agility in response to shifting policies. Balancing affordability with long-term sustainability is particularly challenging in cost-sensitive markets. Success lies in innovation, operational efficiency, and the ability to anticipate evolving consumer expectations. Companies that move swiftly and invest in technology will set themselves apart in this dynamic landscape.

The Future of the Daily Convenience Economy in APAC

The rising frequency of ride-hailing and food delivery usage in APAC signals a lasting transformation in consumer behavior. These services have transcended their initial purpose as mere conveniences and are now integral to how people move and eat in urban environments.

For businesses, staying ahead will require strategic adaptability, continuous digital innovation, and a focus on sustainability. As consumer expectations evolve, companies that offer a seamless blend of affordability, reliability, and environmental responsibility will be best positioned for long-term success.

The Daily Convenience Economy is here to stay. The real question now is how businesses will continue to evolve to keep pace with its rapid expansion.

For a deeper understanding of the food delivery market in specific countries, purchase the country report for exclusive insights into local trends and consumer behaviors.

Looking for the latest trends? Check out our TGM Global Ride-Hailing Insights 2026 report for updated mobility insights.

Your Roadmap to Winning in the On-Demand Economy
Download the full TGM Global Ride-Hailing 2026 and Food Delivery Reports 2024 to uncover deeper regional data and growth strategies.
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