KEY INSIGHTS FROM THE TGM GLOBAL PET CARE REPORT 2024

The Growing Demand for Pet Supplements in APAC’s Pet Care Industry

Discover why the pet supplement market is thriving in APAC! Learn how urbanization, pet wellness trends, and rising demand for proactive care are shaping a $29B pet care industry. Download the TGM Global Pet Care Report 2024 for key insights!

Written by

Fion

Fion Lau was the voice behind TGM’s data stories, where raw numbers turn into vivid insights. With an approachable style, she brought consumer behavior to life, making trends are understandable and memorable.

The Asia-Pacific (APAC) region is poised to solidify its standing in the pet care industry, with the market expected to reach an astounding $29 billion (€26.6B) in 2024, according to Euromonitor International. With this projected market value, Euromonitor estimates indicate that the APAC region ranks third globally and is expected to continue its upward trajectory over the next five years.

One major area of growth within the broader pet care market is the pet wellness sector, as owners shift their focus from reactive treatment to proactive care. The growing demand for these products reflects broader societal trends, including urbanization and the increasing humanization of pets, that are reshaping how people care for their furry family members.

The Urbanization of Pet Health: A New Set of Challenges

Urbanization is rapidly transforming the APAC region, not just for humans but for their pets as well. As cities grow and populations become more concentrated, pets are increasingly living in confined, indoor environments with limited access to outdoor spaces. This shift exposes them to new challenges, such as pollution and environmental stressors, which can lead to a rise in health issues.

These urban environments contribute to a rise in health issues for pets, including obesity, respiratory issues, skin allergies, and digestive disorders. For example, 13% of pets in APAC suffer from skin allergies, according to the TGM Global Pet Care Report 2024. This prevalence is closely tied to the environmental conditions of modern urban life, where limited exercise, exposure to pollutants, and indoor living have become the norm.

13% of pets in APAC suffer from skin allergies

In response, pet owners are increasingly seeking preventative measures to protect their pets’ long-term health. The growing awareness that pets experience similar health challenges as humans has fueled the demand for supplements designed to address these specific concerns. Pet owners, in particular, are embracing dietary supplements as a proactive way to manage and prevent common health problems, ensuring their pets can thrive despite the constraints of modern urban living.

The Rise of Pet Supplements: Prevention Over Treatment

According to the TGM Global Pet Care Report 2024, healthcare products and supplements are now among the most purchased items for pets in APAC markets

Pet owners now approach their animals’ health with the same level of care and attention that they dedicate to their own. This has led to a greater emphasis on premium care, with products designed to support not only pets' physical health but also their emotional well-being.

One of the fastest-growing segments within the pet wellness economy is pet supplements. These products have gained traction because they offer a natural way to manage or prevent health problems, aligning with the modern pet owner's preference for holistic, preventative care.

As a result of these growing health concerns, pet supplements have become a staple in the wellness routines of pets across the region. According to the TGM Global Pet Care Report 2024, healthcare products and supplements are now among the most purchased items for pets in APAC markets. In countries like Indonesia (52%), India (62%), and Singapore (53%), a significant percentage of pet owners have already adopted supplements as part of their pet care regimen.

Nutrition is becoming a long-term strategy as owners adopt more structured, life-stage feeding plans and preventive diet choices. To understand where APAC pet nutrition is heading next, explore the latest APAC pet nutrition outlook.

Market Opportunities: Capitalizing on a Growing Demand

The rising demand for pet supplements presents a tremendous opportunity for businesses within the pet care sector. Companies that can effectively tap into this market will find a receptive audience eager to invest in their pets' health. However, the key to success lies in innovation and the ability to meet the specific needs of different pets and their owners.

As awareness of pet health issues grows, so too does the demand for targeted solutions. Businesses that offer niche supplements—such as breed-specific formulations, age-related products, and organic supplements—are likely to see strong growth. Additionally, product innovations in supplement delivery methods, such as chewables, powders, and liquid formulations, provide convenience and customization, making it easier for pet owners to integrate these products into their pets' daily routines.

Furthermore, transparency in ingredient sourcing and product efficacy is becoming increasingly important. Today’s pet owners are highly discerning and demand products that are both safe and effective. Brands that can build trust through clear labeling, science-backed claims, and ethical practices will have a distinct advantage in this competitive marketplace.

Curious how APAC pet owners are shaping trends with every treat they buy and every service they book? Check out our full series of TGM Global Pet Care Insights 2026 reports, covering: Pet Nutrition, Pet Health & Vet Care, Pet Accessories & Services, Pet Ownership & LifeStyle, and Tech & Innovation.