Written by

Chi Bui

With a keen eye for market trends and a passion for creative strategy, Chi crafts compelling stories that help brands connect with global audiences more effectively.

Key Insights from the TGM Global Pet Care Survey 2026

How APAC Pet Owners Are Shaping the Future of Pet Nutrition

November 23, 2025

(Updated July 10, 2026)

52% of APAC dog owners and 61% of cat owners now rely on mixed feeding, reflecting a region where nutrition is becoming more intentional and health-focused. These patterns show that feeding choices in APAC are not only shifting but becoming more deliberate and connected to daily wellbeing.

Pet owners across APAC are rethinking how they feed their pets, with clearer routines, stronger nutrition awareness, and rising interest in balanced diets. These shifts point to a region where pet care is becoming more intentional, informed, and deeply integrated into everyday life.

Across APAC, pet nutrition is undergoing a clear shift toward more intentional, health-focused feeding. The latest TGM APAC Pet Care Insights 2026: Nutrition and Product Purchases reveals a region where owners are not only feeding more thoughtfully, but redefining daily routines around balance, convenience, and wellbeing.

Key Takeaways

Single-format feeding is becoming a thing of the past. More than half of dog owners in APAC now practice mixed feeding to achieve a balanced nutrition.
Pet care is highly structured: Most of owners purchasing food on a regular cycle (weekly to monthly) and using treats daily or multiple times a week.
64% of owners favor homemade meals when exploring alternative diets, highlighting a demand for fresh, customizable options.
Social media and YouTube have emerged as the primary channels for pet care and nutrition education across APAC.
When making purchasing decisions, APAC owners place a higher premium on Quality and Ingredient Composition than they do on Price.

Balanced Feeding: A Region-Wide Standard

Mixed feeding has become the new baseline across age groups and pet types. Based on findings from the TGM APAC Pet Care Nutrition Insights survey (N = 3,726), 52% of dog owners and 61% of cat owners primarily feed a mix of dry and wet food. What was once an emerging trend is now a standard practice, driven by owners who want meals that feel both nourishing and enjoyable for their pets.

This shift reflects a growing belief that nutrition plays an essential role in long-term health. As pet owners seek better outcomes from digestion to energy levels, balanced routines are replacing one-format feeding.

Daily Routines: Small Choices With Big Impact

Data from the TGM APAC Pet Care Nutrition Insights report (N = 3,726) reveals nutrition habits are reinforced through everyday actions. Food purchasing follows a clear rhythm, with 28% of pet owners buying food weekly, 27% every two weeks, and 33% making purchases monthly, reflecting a consistent and routine-based approach to feeding.

Treats also play a consistent role in daily bonding. APAC results show that 35% of owners give treats once daily, with 26% giving them a few times per week , a pattern that blends nutrition with affection and training.

Interest in alternative diets is rising as well. Within APAC, homemade meals rank first (64%) among alternative diets that owners have tried or considered, reflecting a desire for freshness, control, and personalization.

28% of pet owners in APAC buying food weekly

Alternative diets are also becoming increasingly important, as more pet owners focus on nutrition for aging pets and choose feeding strategies that support longevity and comfort. For a closer look at how owners adapt feeding and care for senior pets across APAC, you can explore the senior pet care trends in APAC report.

Digital Influence and Conscious Consumption

As in many lifestyle categories, digital platforms play a central role in shaping nutrition knowledge. Across APAC, social media and YouTube are the most popular sources for learning about pet care, appearing as the top information channels in the regional results.

These platforms enable fast awareness of feeding methods, product quality, and health-related guidance. This digital fluency allows APAC pet owners to adopt new ideas quickly, making transparency around ingredients and nutrition claims more important than ever for brands.

Values Behind Nutrition: Trust, Quality, and Care

When choosing food, APAC pet owners consistently prioritize: Quality (29%), Price (17%), Ingredient composition (13%)

According to TGM Pet Nutrition Insights 2026 (N=3726), when choosing food, APAC pet owners consistently prioritize:

Quality (29%)
Price (17%)
Ingredient composition (13%)

These priorities demonstrate that nutrition decisions are rooted not only in budget, but in confidence and long-term care. As expectations rise, owners are increasingly drawn to brands that communicate clearly, deliver reliably, and support their pets’ wellbeing.

Implications for Brands

APAC’s move toward balanced, routine-driven feeding creates a clear opportunity for brands to support modern owners in APAC who are already engaged and nutrition-aware.

Key priorities include:

Simplifying mixed feeding with clear guidance and formats that make combining dry and wet food easy.
Strengthening transparency around ingredients and nutritional benefits to meet rising expectations for trust and clarity.
Using digital channels effectively, especially social media and YouTube, where owners actively seek feeding advice.
Offering safe, convenient options for owners exploring homemade or alternative diets.
Balancing value and quality, ensuring products feel both affordable and reliable.

As pet owners across APAC become more intentional in their feeding routines, brands that offer clarity, convenience, and credible guidance will be best positioned to lead.

Curious how APAC pet owners are shaping trends with every treat they buy and every service they book? Check out our full series of TGM Global Pet Care Insights 2026 reports, covering: Pet Nutrition, Pet Health & Vet Care, Pet Accessories & Services, Pet Ownership & LifeStyle, and Tech & Innovation.

Methodology

The TGM APAC Pet Care Insights 2026 study is based on a large-scale quantitative survey conducted across 7 countries, targeting a representative sample of adults aged 18 to 55+. Designed to explore the changing trends and consumer behaviors shaping pet care in 2026, the survey focuses on five key areas: nutrition, health & veterinary care, owners & lifestyle, services & accessories, and pet technology.

Survey Methodology: Online interviews (CAWI – Computer-Assisted Web Interviewing)
Sample Size: 6,207 participants
Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
Country Coverage: Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam
Data Weighting: Results have been weighted to reflect regional demographics for accurate market representation.