Pet Owners Insights Across APAC: Nutrition, Health, Technology, Lifestyle, Services

Pet care is no longer driven only by basic ownership needs. Across APAC, pet parents are making more intentional decisions about what they feed, buy, use, and trust. They are comparing products more carefully, spending across more categories, seeking better health outcomes, and expecting brands to support both practical care and emotional connection.

For businesses, this creates both opportunity and complexity. Growth depends on understanding not just how many people own pets, but how they care for them, what they value, where they shop, and what they are willing to pay for next.

TGM Pet Care Insights 2026 helps businesses turn these changing behaviors into clearer market, product, pricing, channel, and innovation decisions.

The TGM Global Pet Care Insights 2026 study is based on a large-scale quantitative survey conducted across 7 countries, targeting a representative sample of adults aged 18 to 55+. Designed to explore the changing trends and consumer behaviors shaping pet care in 2026, the survey focuses on five key areas: nutrition, health & veterinary care, owners & lifestyle, services & accessories, and pet technology.
Survey Methodology: online interviews (CAWI – Computer-Assisted Web Interviewing)
Sample Size: 6,207 participants Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
Country Coverage: Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam
Data Weighting: Results have been weighted to reflect regional demographics for accurate market representation.

TGM Pet Care Insights 2026 is designed for businesses and professionals looking to understand pet owners, market trends, and consumer behavior across the pet care industry.
It is particularly valuable for:

• Pet Food & Nutrition Brands: Seeking insights into purchasing habits, feeding preferences, and product opportunities.

• Veterinary Clinics & Pet Healthcare Companies: Looking to understand health concerns, treatment behaviors, and spending patterns.

• Pet Retailers, E-commerce Platforms & Distributors: Aiming to optimize product assortments and customer engagement strategies.

• Pet Services Providers: Such as grooming, boarding, training, and insurance companies exploring growth opportunities.

• Pet Technology Companies & Startups: Developing apps, smart devices, or digital solutions for pet owners.

• Market Researchers, Consultants & Agencies: Requiring reliable consumer data to support strategic recommendations.

Whether you are launching a new product, entering a market, or refining your marketing strategy, TGM Pet Care Insights 2026 provides the consumer intelligence needed to make informed decisions.

Choose the report that best matches your business focus:

• Nutrition: For pet food, treats, and feeding-related insights.

• Health & Veterinary: For veterinary services, healthcare products, and wellness trends.

• Owners & Lifestyle: For understanding pet owner profiles, motivations, and daily behaviors.

• Services & Accessories: For grooming, boarding, training, retail, and pet products.

• Technology: For pet apps, smart devices, and digital pet care solutions.

If you're new to the pet care market, Owners & Lifestyle is often the best place to start, as it provides a general understanding of pet owners and how they care for their pets.

Yes. The reports provide consumer insights that can help businesses evaluate market opportunities and support decisions related to:

• Product development and positioning
• Market entry and expansion planning
• Identify target audience
• Pricing and marketing strategies
• Competitive and category assessment

By understanding how pet owners think, shop, and spend, businesses can reduce uncertainty and make more informed decisions before launching a product or entering a new market.

Yes. TGM Pet Care Insights 2026 is based on primary consumer research conducted by TGM Research. The study includes responses from 3,726 pet owners across six APAC markets, covering adults aged 18–55+.

The data provides direct insights into pet owners’ behaviors, preferences, spending patterns, and decision-making processes.

If you require deeper analysis, such as category-specific opportunities, custom consumer segments, or market comparisons, TGM Research also offers tailored research solutions to support your business objectives.

Yes. Reports can be purchased for individual countries or across multiple markets, depending on your business needs.

For businesses looking to compare consumer behavior across markets, multi-country packages and customized regional analyses are also available. Contact us to discuss the best option for your objectives.

Yes, you can. Country report landing pages allow buyers to purchase either the full report or selected individual sections at a lower price.

The unbundled format is currently only available for the Pet Nutrition topic in Thailand. Other topics are coming soon.

Absolutely. If your needs grow over time, you can upgrade to the Full Country Report at any point. The cost of your initial module will be credited toward the upgrade, ensuring you only pay for the additional data you unlock.

You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.