TGM Global Ride-Hailing & Food Delivery Insights 2024

APAC Ride-Hailing and Food Delivery Trends 2024

What Do APAC Consumers Expect from On-Demand Services?

31% of ride-hailing users prioritize driver arrival time, and 41% of food delivery users choose platforms based on brand trust. These figures reveal a sharp shift in what “on-demand” truly means: not just speed, but seamless reliability embedded in daily life.

Ride-hailing Insights across 30 countries

Written by

Nhi Ho

A marketing professional working with consumer insights and market trends to create content that brings clarity to complex behaviors and evolving market dynamics.

Across APAC, the value proposition for on-demand platforms has narrowed to two core expectations: immediate responsiveness and consistent performance. Data from the TGM Global Ride-Hailing Insights 2024 and TGM Global Food Delivery 2024 reports points to a region where convenience is measured not by novelty or frequency, but by how seamlessly services integrate into daily routines.

In both sectors, platforms are being judged on how well they compress time without compromising trust. Whether arranging transport or ordering food, APAC consumers are rewarding those that deliver a swift, stable experience at scale.

Ride-Hailing: Fast Matching and Arrival Times Drive Platform Choice

The pace of urban life in many APAC cities leaves little room for delay. With heavy congestion, time-sensitive schedules, and a growing dependency on digital mobility solutions, users are choosing ride-hailing platforms that act fast and follow through.

According to the study, 31% of users prioritize quick driver arrival, while 29% value how quickly their ride request is accepted. These two moments—request and arrival—are where platforms win or lose trust.

But speed alone does not secure preference. Another 31% of respondents cite brand trust as their primary reason for choosing a platform. This pairing of efficiency and brand confidence suggests that platforms are being judged both by how fast they respond, and by how consistently they meet expectations. Here, trust is not built through branding alone. It is reinforced through performance. When platforms deliver a seamless booking, assign a driver quickly, and ensure accurate ETAs, they become the default choice for users.

Discover further insights on the usage frequency of ride-hailing and food delivery services in APAC, providing a deeper understanding of the evolving expectations shaping on-demand behavior in one of the world’s most dynamic consumer regions.

Food Delivery: Seamlessness as a Standard

Top Reasons for using food delivery service in APAC

A similar pattern is emerging in food delivery—though here, the expectations are spread across more touchpoints. According to TGM Research, 41% of users cite trust in the brand as the top factor in choosing a delivery platform. Beneath that, 19% value fast acceptance and processing, while 6% prioritize delivery time itself.

These numbers don’t suggest that speed is less important. Instead, they reflect how users think about the total experience. Quick drop-offs mean little if the order is delayed at confirmation, or if communication is unclear. What consumers expect is hassle-free app experiences—end-to-end efficiency from the moment they tap “order” to the moment it arrives.

In many APAC cities, food delivery has become essential infrastructure, supporting busy families, professionals, and younger users who expect fast, reliable on-demand services.

In this context, delivery platforms serve as a dependable extension of daily logistics—valued not for indulgence, but for the flexibility and efficiency they provide.

Trust is Built in the Background

Both ride-hailing and food delivery platforms are operating in an environment where trust is the outcome of invisible precision. Users don’t care about algorithms or fleet optimization strategies. What they notice is whether the app accepts a booking instantly. Whether the ETA holds. Whether the driver arrives without rerouting three times. Trust is not declared—it is accumulated through thousands of well-executed micro-interactions that leave no friction behind.

For platforms competing in APAC, the implications are direct. Speed without reliability doesn’t hold. Trust without efficiency won’t scale. Success comes from building systems where the user experience is consistently fast, stable, and transparent.

For a deeper understanding of the food delivery market in specific countries, purchase the country report for exclusive insights into local trends and consumer behaviors.

Your Roadmap to Winning in the On-Demand Economy

Download the full TGM Global Ride-Hailing 2026 and Food Delivery Reports 2024 to uncover deeper regional data and growth strategies.

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