KEY INSIGHTS FROM THE TGM GLOBAL PET CARE REPORT 2024

APAC Consumers Are Prioritizing Sustainable Pet Ownership

Discover how the sustainable pet care market is transforming as socially conscious pet owners prioritize eco-friendly, ethical, and high-quality products in the fast-growing APAC region.

The pet care industry in the Asia-Pacific (APAC) region is expanding at an extraordinary pace. According to Euromonitor (2024), the APAC pet care market is projected to hit USD 29 billion in 2024, solidifying its position as the third-largest market globally through 2029. This growth reflects shifting consumer values, as pet owners increasingly scrutinize what they feed their pets, the grooming and health products they use, and even the toys and cleaning supplies they bring into their homes.

Since the pandemic, the bond between pet owners and their pets has deepened, with many adopting a “humanization” approach to pet care. This trend is reshaping the industry, driving demand for products that align with ethical, sustainable, and high-quality standards.

Insights from the TGM Global Pet Care Report 2024 highlight several key drivers of this transformation, including:

A growing preference for premium, eco-friendly products
Increasing focus on sustainability and environmental responsibility
The rise of ethical consumerism influenced by the humanization of pets

Let’s dive deeper into these trends!

Quality Is Essential, but Sustainability Takes Center Stage

The pet care industry has long been considered recession-resistant, with core necessities like food and health products maintaining steady demand even during economic downturns. In the APAC region, pet owners are particularly unwavering when it comes to quality, especially in pet food. Our report shows that over 30% of pet owners in Thailand and India prioritize quality over price.

Sustainability now ranks among the top 8 factors influencing pet food purchases in the APAC region

However, the landscape is shifting as sustainability gains momentum. Pet owners are aligning their purchases with their environmental values, seeking products that not only provide the best care for their pets but also minimize harm to the planet. Sustainability now ranks among the top 8 factors influencing pet food purchases in the APAC region, particularly among younger, eco-conscious consumers. These buyers actively support brands that demonstrate sustainable sourcing, use eco-friendly packaging, and adopt low-impact operational practices.

Beyond the products themselves, consumers are evaluating the environmental practices of the businesses they support. In India (13%) and Indonesia (11%), eco-friendly practices are among the top 5 factors influencing shopping decisions, exceeding global averages. This underscores the expectation for alignment between product quality, brand ethos, and retailer practices.

For companies in the pet care sector, this presents a tremendous opportunity to lead in sustainability. By implementing green initiatives, reducing waste, and adopting circular production models, brands can meet the dual demand for premium quality and eco-friendliness. Businesses that respond to these expectations not only gain consumer trust but also position themselves for sustained growth.

>> Explore strategies for catering to high-spending pet owners.

Humanizing Pets Fuels Ethical Consumerism

The increasing humanization of pets is another force driving change in the pet care industry. More than ever, pet owners see their animals as family members, leading to a surge in demand for products that reflect their personal values. This shift has fueled innovation, from functional supplements and organic treats to stylish pet clothing, accessories, and grooming services.

Ethical consumerism is becoming a defining characteristic of the market. Today’s pet owners evaluate factors such as animal welfare, ethical sourcing, and fair labor practices when selecting pet care products. For these consumers, brands must go beyond delivering quality—they must embody values of compassion, responsibility, and transparency.

This trend offers a critical opportunity for brands to stand out in a competitive market. Transparent and ethical business practices resonate deeply with conscientious consumers, fostering emotional connections and loyalty. As ethical considerations become mainstream, companies that fail to prioritize these values risk falling behind.

The Future of Pet Care

The APAC pet care market is undergoing a remarkable transformation, driven by evolving consumer priorities. Modern pet owners increasingly focus not only on their pets' health and well-being but also on the environmental and ethical implications of their purchasing decisions. This alignment between consumer values and market trends creates a unique opportunity for brands to meet the growing demand for sustainable, high-quality products.

By adopting eco-friendly practices, ethical sourcing, and innovative solutions, businesses can address these shifting expectations while setting new benchmarks in the industry. Companies that combine transparency and sustainability with premium quality will not only earn the trust of today’s pet owners but also position themselves as leaders shaping the future of global pet care.

Curious how APAC pet owners are shaping trends with every treat they buy and every service they book? Check out our full series of TGM Global Pet Care Insights 2026 reports, covering: Pet Nutrition, Pet Health & Vet Care, Pet Accessories & Services, Pet Ownership & LifeStyle, and Tech & Innovation.