Vietnam’s e-commerce landscape is entering a transformative phase, moving beyond traditional online selling to embrace a hybrid model powered by human connection and AI automation. As consumers increasingly turn to livestream shopping and interactive experiences, brands are reimagining commerce as a space where efficiency meets emotion.
In this edition of Expert Perspectives, we sit down with Mr. Tran Duc Huy, Deputy Head of D2C & EC Enablement at AnyMind Group, to explore how hybrid live commerce and data intelligence are redefining Vietnam’s digital marketplace. From AI-driven hosts that ensure consistency and scale, to human creators who bring authenticity and cultural nuance, this dual approach is reshaping the way consumers shop and engage online. AnyMind’s insights point to one clear direction: the future of e-commerce will be hybrid, personalized, and always on. Businesses that integrate AI efficiency with human emotion, and leverage cross-channel data to craft seamless, experience-driven journeys, will emerge as the new market leaders.
Curious how Vietnam is pioneering the next wave of digital commerce? Discover the strategies behind hybrid live commerce, performance-driven creator partnerships, and data-powered personalization that are setting the pace for Southeast Asia’s connected retail future.
