ARE YOU READY FOR AI ENHANCED SENTIMENT CODING?
Being researchers ourselves, we set out to remedy that. By combining machine learning, we built a platform that automatically organises and quantifies open-ended answers.
No data training, limited human facilitating, and no coding is necessary. Our approach allows researchers to build shorter and more engaging surveys. The result is a better experience for survey-takers while our clients benefit from faster and deeper insights.
While TGM Research surveys use both closed-ended and open-ended questions, our approach to processing natural language answers sets us apart. Open-ended questions are answered unaided, but our algorithm quickly validates the most important answers.
No data training, limited human facilitating, and no coding is necessary. Our approach allows researchers to build shorter and more engaging surveys. The result is a better experience for survey-takers while our clients benefit from faster and deeper insights.
While TGM Research surveys use both closed-ended and open-ended questions, our approach to processing natural language answers sets us apart. Open-ended questions are answered unaided, but our algorithm quickly validates the most important answers.
HOW DOES IT WORK?
Our process does more than automatically code unaided answers. It builds rich quantified data sets of natural language answers and quantifies relationships among them so that they can be further used in traditional quantitative analyses. All with over 98% accuracy.
WHAT ARE THE APPLICATIONS?
- Brand Tracking when asking for unmpromted brand awareness.
- Enhancing your Net Promoter Score (NPS) with fast and deep qualitative input.
TGM clients are empowered to uncover trends, identify personas, and develop customer stories with richer data than is possible from traditional surveys.
- Enhancing your Net Promoter Score (NPS) with fast and deep qualitative input.
TGM clients are empowered to uncover trends, identify personas, and develop customer stories with richer data than is possible from traditional surveys.
WHAT IS THE RESULT?
The visual dashboard allows our clients to view and segment both the quantitative and the natural language data in real-time.
This reporting provides a clear visual representation of open-ended answers with consensus statistics and correlations.
Raw data may also be exported for further analysis with standard statistical software such as SPSS.
This reporting provides a clear visual representation of open-ended answers with consensus statistics and correlations.
Raw data may also be exported for further analysis with standard statistical software such as SPSS.