Leverage AI and Machine Learning in Market Research.
OUR SERVICES
Data Processing - clean your data, classify open-ended questions and get instant and actionable dataset
Tidy up your data. Our dedicated team follows the best practices of data processing to ensure that it is ready for tabulation and analysis.
Some of the richest, most transformative insights in market research projects come from respondents’ natural language answers. Unfortunately, survey research often avoids asking open-ended questions because free text answers are challenging to clean, quantify and analyse. This is why we decided to address this problem
ARE YOU READY FOR AI ENHANCED SENTIMENT CODING?
Being researchers ourselves, we set out to remedy that. By combining machine learning, we built a platform that automatically organises and quantifies open-ended answers. No data training, limited human facilitating, and no coding is necessary.
Our approach allows researchers to build shorter and more engaging surveys. The result is a better experience for survey-takers while our clients benefit from faster and deeper insights.
While TGM Research surveys use both closed-ended and open-ended questions, our approach to processing natural language answers sets us apart. Open-ended questions are answered unaided, but our algorithm quickly validates the most important answers.
Our process does more than automatically code unaided answers. It builds rich quantified data sets of natural language answers and quantifies relationships among them so that they can be further used in traditional quantitative analyses. All with over 98% accuracy.
- Brand Tracking when asking for unmpromted brand awareness.
- Enhancing your Net Promoter Score (NPS) with fast and deep qualitative input.
TGM clients are empowered to uncover trends, identify personas, and develop customer stories with richer data than is possible from traditional surveys.
