Leverage AI and Machine Learning in Market Research.
Tidy up your data. Our dedicated team follows the best practices of data processing to ensure that it is ready for tabulation and analysis.
Some of the richest, most transformative insights in market research projects come from respondents’ natural language answers. Unfortunately, survey research often avoids asking open-ended questions because free text answers are challenging to clean, quantify and analyse. This is why we decided to address this problem
Being researchers ourselves, we set out to remedy that. By combining machine learning, we built a platform that automatically organises and quantifies open-ended answers. No data training, limited human facilitating, and no coding is necessary.
Our approach allows researchers to build shorter and more engaging surveys. The result is a better experience for survey-takers while our clients benefit from faster and deeper insights.
While TGM Research surveys use both closed-ended and open-ended questions, our approach to processing natural language answers sets us apart. Open-ended questions are answered unaided, but our algorithm quickly validates the most important answers.