OUR SERVICES
Fast and Smart Qualitative Analysis

Leverage AI and Machine Learning in Market Research.

OUR SERVICES

Data Processing - clean your data, classify open-ended questions and get instant and actionable dataset

Tidy up your data. Our dedicated team follows the best practices of data processing to ensure that it is ready for tabulation and analysis.

Some of the richest, most transformative insights in market research projects come from respondents’ natural language answers. Unfortunately, survey research often avoids asking open-ended questions because free text answers are challenging to clean, quantify and analyse. This is why we decided to address this problem


ARE YOU READY FOR AI ENHANCED SENTIMENT CODING?

Being researchers ourselves, we set out to remedy that. By combining machine learning, we built a platform that automatically organises and quantifies open-ended answers. No data training, limited human facilitating, and no coding is necessary.

Our approach allows researchers to build shorter and more engaging surveys. The result is a better experience for survey-takers while our clients benefit from faster and deeper insights.

While TGM Research surveys use both closed-ended and open-ended questions, our approach to processing natural language answers sets us apart. Open-ended questions are answered unaided, but our algorithm quickly validates the most important answers.

HOW DOES IT WORK?
Our process does more than automatically code unaided answers. It builds rich quantified data sets of natural language answers and quantifies relationships among them so that they can be further used in traditional quantitative analyses. All with over 98% accuracy.
WHAT ARE THE APPLICATIONS?
  • - Brand Tracking when asking for unmpromted brand awareness.
  • - Enhancing your Net Promoter Score (NPS) with fast and deep qualitative input.

    • TGM clients are empowered to uncover trends, identify personas, and develop customer stories with richer data than is possible from traditional surveys.
    WHAT IS THE RESULT?
    The visual dashboard allows our clients to view and segment both the quantitative and the natural language data in real-time.

    This reporting provides a clear visual representation of open-ended answers with consensus statistics and correlations.

    Raw data may also be exported for further analysis with standard statistical software such as SPSS.
    Overwhelmed with qualitative input?

    Use AI enhanced analysis. From real-time field reports and automatically coded verbatim responses to more advanced analysis. 

    ➞ TELL US MORE
    TGM Research - mobile surveys

    We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

    © 2022 TGM Research FZE

     

    About us

    TGM Research - ESOMAR CORPORATE MEMBER
    TGM Research FZE

    8th floor, Business Center 4, 
    Al Nakheel 1005 Ras Al Khaimah 
    United Arab Emirates

    4th floor, VIPD building No.4 Nguyen Thi Minh Khai Street District 1, Ho Chi Minh City Vietnam

    ul. Długa 29/226
    00-238 Warszawa Poland

    Contact Us

    TGM Research FZE

    8th floor, Business Center 4, 
    Al Nakheel 1005 Ras Al Khaimah 
    United Arab Emirates

    4th floor, VIPD building No.4 Nguyen Thi Minh Khai Street District 1, Ho Chi Minh City Vietnam

    ul. Długa 29/226
    00-238 Warszawa Poland

    We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

    © 2022 TGM Research FZE