TGM Global Football World Cup Survey 2022 Results

• Football interest: There are billions of football lovers around the globe, and out of the 28,800+ interviewees, about 70% were interested in football. Africa and MENA have the highest number of football fans (80%), followed by Latin America at 72%.
• Football fans ages: Up to 70% of football lovers are between the ages of 18 and 44. This survey shows that nearly two third of females (60%) interviewed in the selected 45 countries have a lot of interests in football. The highest result was recorded among females aged 25-34, while the lowest was found in ages 55-64.
• Participation in football competition: About 72% of football fans watch matches on TV, 51% follow on the Internet, and 20% attend live matches.
• Interest in FIFA Qatar 2022 World Cup: About 67% of the participants are interested in the Qatar 2022 World Cup. African football fans are the highest (78%), followed by Latin America (77%) and MENA (77%). Other regions, such as European Union, also show significant interest in the tournament.
• Qatar 2022 FIFA World Cup world's best football player: Interviewees considered Cristiano Ronaldo as the tournament's world's best football player who will perform excellently in the competition.
• Interest of Female in World Cup: The World Cup is an exciting competition not only for male supporters, but also for female fans. For the Latin America, Africa and MENA areas, the percentages of football fans out of their female populations are 69%, 68%, and 66% respectively.
• How to watch Qatar 2022 FIFA World Cup: A majority of people (83%) interested in the World Cup tournament will watch the games on TV, a slight decrease in the number (51%) of those who will watch every game they can. A higher number (68%) of Qatar interviewees will watch it live, followed by Saudi Arabia (27%) and UAE (24%).
• Teams to reach the final: Most of the interviewees interested in the Qatar World Cup 2022 voted Brazil and Argentina as the most likely teams to reach the final, and one of the two will claim the trophy.
• Brands association: Interviewees were also asked which brands will gain more awareness and association with the competition, and a majority of the participant went for Adidas. Other brands such as Nike, Coca-Cola, Qatar Airways, Visa, Pepsi, FIFA, Puma, Emirates and Heineken were also voted.
• Qatar 2022 FIFA World Cup controversies: About 75% of the MENA participants responded that choosing Qatar as the host country for the 2022 FIFA World Cup is a right decision for the tournament, followed by 66% of Asia-Pacific and 63% of Africa.